Case study anaylsis ( marketing management) Essay

Case study anaylsis ( marketing management) - Essay Example Another weakness for SCAD is the company’s lack of diversity. Presently, the company deals with one product hence; it is likely to face challenges in case of inflation, or immense competition. The company has various opportunities that can improve its status. Since estimates show that that company grows at about 30 percent every year planning (Ferrell & Hartline, 2011). It is possible to lay succinct strategic plans to help the company do well in future. Proper strategic plans will aid company operation even in times of inflation. The UAE economic growth is an opportunity the company can utilize by ensuring product quality and diversity. The threats the company faces emanate from the likely competition from other emerging companies. The two companies are diverse in terms of super car sales contrary to SCAD which lacks diversity. However, the companies are devoid of experience and adequate finances planning (Ferrell & Hartline, 2011). The lack of proper plans and management is a threat to the company’s effectiveness. SCAD lies in the star section due to its present share in the market. In the UAE market, the company is the leading due to low competition from other companies. Jumeirah motors and Al Ameri cars lie on Dogs quadrant planning (Ferrell & Hartline, 2011). This is because the two companies are new in the market. In order to improve the condition, the companies will require adequate input. Such actions include market strategies aimed at improving brand name and market segment. The questions quadrant indicates opportunities which are not utilized planning (Ferrell & Hartline, 2011). The quadrant characterizes units with low market share but high growth rate. The cash flows portion shows units with a large market segment, although the growth rate is slow. The quadrant displays presence of low opportunities for development. The unit requires a small input to improve its status. SCAD should lay strategic plans responsible for helping the

E-Mail Upgrade Project Essay Example | Topics and Well Written Essays - 1500 words

E-Mail Upgrade Project - Essay Example The work requirements of the users have increased over the years, and they need to have more features and higher reliability in their new e-mail software. The upgraded software should have better features than the current e-mail program, and should be able to meet the increased value-added job requirements of the users. The new software should have higher reliability and security to ensure better repeatability and data integrity in the users' work area. The primary objective new e-mail software is to meet the requirements of the existing users and satisfy them. The next most important success criterion of the project is flawless technical integration of the new program with the current e-mail software. The existing data and processes should be successfully migrated to the new upgraded software without any technical glitch; the new upgraded software should blend seamlessly into the existing one without any loss in data and user complaint. There should not be any IPR or patent right violation. This is important because the vendors of the upgraded software and earlier software could be different. ...The existing data and processes should be successfully migrated to the new upgraded software without any technical glitch; the new upgraded software should blend seamlessly into the existing one without any loss in data and user complaint. The new installed software should clear the Quantified User Acceptance Test. 2.3 Intellectual Property Rights (IPR): There should not be any IPR or patent right violation. This is important because the vendors of the upgraded software and earlier software could be different. The new vendor should indemnify the ODHS from any litigation pertaining to such violation. Apart from indemnification, such IPR disputes could lead to delay in project execution; it is therefore, in the interests of ODHS that disputes of this nature should not arise.